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Sovlinjen – Ikea (The sleeping hotline)

“Sovlinjen is a production launched to highlight the opening of Ikea Bedroom flagship store opening in Stockholm. You can call Sovlinjen on phone number 020-304070 and get help to fall asleep through six different methods of your choice such as ASMR, nonsense chat, special sleep sound frequencies and if none of these helps you can listen to the whole new Ikea catalogue read as a bedtime story.

Development and production by Soundtelling in collaboration with Tomas Rajnai commissioned by Futurniture and Ikea.