We make podcasts


Soundtelling is a content agency focused on storytelling radio and podcasts. We help brands with concept development, production, strategy and distribution of stories that invite listeners to immerse themselves in their brand.

Åsa Secher


asa@soundtelling.com | +46 735 68 56 80

Åsa is a radio producer with years of experience working with Swedish Radio, among other things, as the Executive Producer for current affairs show Studio Ett. As a reporter she’s filed for shows like Plånboken, Medierna and Kulturnytt. She has a master’s degree from Columbia University Graduate School of Journalism where she also worked as a teaching assistant to radio professor Kerry Donahue.

Martin Johnson

Co-founder and Executive producer

martin@soundtelling.com | +46 739 26 19 27

Martin is one of the founders and an executive producer at Soundtelling, Martin is internationally acclaimed, having worked for SR, NRK, RTE and BBC. He is both a sound designer for film and an active writer. Currently, Martin is the co-host and producer of the podcast Spår. Along with Ann Hepperman, he is producing Serendipity, a podcast with innovative audio fiction from around the world.

Mohamed El Abed

Co-founder and Executive producer

mohamed@soundtelling.com | +46 70 456 79 55

Mohamed is one of the founder and an executive producer at Soundtelling. Mohamed is behind succesful podcasts such as 'Klassresan' (Climb the social ladder) and 'Ögonblicket' (Moment) for Swedish public service radio. Mohamed has many years of experience in urban development, integration and culture. He has also succesfully managed several major projects in both the NGO and business sectors. Mohamed is passionate about finding new voices and stories that reflects today's Sweden.

Andres Moreno

Co-founder and CEO

andres@soundtelling.com | +46 704 44 27 27

Andres is one of the founders. Andres has worked with communication and business development for over 18 years in senior roles internationally with Viacom and ITV Studios, responsible for clients such as Nike, Coca Cola, Volkswagen and P&G. In recent years, Andres has worked as a consultant for brands such as Paris Saint Germain, Red Bull and Titan and Nice entertainment group where he oversaw the branded entertainment division.