We make podcasts


Soundtelling is a content agency focused on storytelling radio and podcasts. We help brands with concept development, production, strategy and distribution of stories that invite listeners to immerse themselves in their brand.

Martin Johnson

Co-founder and Executive producer

martin@soundtelling.com | +46 739 26 19 27

Martin is one of the founders and an executive producer at Soundtelling, Martin is internationally acclaimed award winning producer at Soundtelling. Martin has worked for SR, NRK, RTE and BBC. Martin produced the award winning documentary series 'Under ytan' for WWF focused on environmental challenges in the oceans around the world. Johnson's programs have aired around the world from Australia to Canada and the US. He has also co-produced and is the host of investigative podcast 'Spår'. Spår triggered a retrial for a Swedish murder case and got a man out of prison after 13 years creating headlines around the world including BBC, Newsweek and The Times.

Mohamed El Abed

Co-founder and Executive producer

mohamed@soundtelling.com | +46 70 456 79 55

Mohamed is one of the founders and executive producer at Soundtelling. Mohamed is the host and co-producer of the international success podcast 'Showcase Secrets' for PRX Radiotopia, in Sweden he has produced several successful podcasts.
He has a background working with urban planning and from cultural sector.

Andres Moreno

Co-founder and CEO

andres@soundtelling.com | +46 704 44 27 27

Andres is one of the founders. Andres has worked with communication and business development for over 19 years in senior roles internationally with Viacom and ITV Studios, responsible for clients such as Nike, Coca Cola, Volkswagen and P&G. In recent years, Andres has worked as a consultant for brands such as Paris Saint Germain, Red Bull and Titan and Nice entertainment group where he oversaw the branded entertainment division.

Sofia Neves


sofia@soundtelling.com | +46 732 53 58 39

Sofia is an experienced radio journailst with several years of experience from Swedish public service radio. She has produced shows such as 'Friend Crush' for SR Drama P1 and 'Vi liftade hem' for P4 Dokumentär. She also co-produces and co-hosts the popular BFF-podcast and produced season 2 and 3 of the 'Equalizer' podcast for Spotify.

Marcus Morey-Halldin


marcus@soundtelling.com | +46 737 18 98 84

Marcus is a radio journalist with long experience within societal and cultural journalism on Swedish public radio and production companies. He has produced two P3 documentaries, and his series 'Cancerland' on P1 was nominated in the 'Stora Radiopriset' awards in the category radio program of the year 2013. Marcus is also a feature writer on SVD Kultur and holds podcasting workshops for incarcerated people in a swedish prison in the project 'Radio Fri'.

Melody Lovelin


melody@soundtelling.com |

Melody is a radio and print journalist with severals years of experience with Swedish national public radio. She’s been doing research for the pop culture show PP3 and reporting for the radio news show P3 Nyheter, as well as edited and designed layout for a number of different Swedish print newspapers. As a writer, she has tackled subjects ranging from Harry Potter tourism to the refugee crisis of 2015. In her spare time she ponders the finest forms of literature in the podcast Romancepodden, and every once in a while she lends out her pop culture expertise to events like the Stockholm International Comics Festival and Comic Con Gamex.

Linda Jensen Kidane


linda@soundtelling.com | +46 737 00 62 51

Linda is a radio journalist with extensive experience from Swedish public radio. Linda produced two P3 documentaries for Swedish public radio, ”Sprängningen av Rainbow Warrior” and ”Flyktingbåtarna till Gotland på 1990-talet”. She has also been reporter for several Swedish public radio productions such as; ”Barnaministeriet”, ”Känsligt läge med Per Naroskin”, ”Kropp & Själ”, "Verkilgheten I P3”, ”Stil” and ”Tendens”. During 2015 Linda also produced in collaboration with WIJA (Women in journalism) a storytelling podcast with focus on different topics such as the music scene in Hargeisa to female genital mutilation. Linda is currently producing a podcast for Save The Children Sweden about refugee children in Central America.